Marketing Specialist

Watts is looking for an innovative Marketing Specialist responsible for creating and managing processes that ensure best practices in demand generation using both inbound and outbound marketing strategies. This individual oversees the development of integrated marketing campaigns and promotions for their assigned business unit. Additionally, the Marketing Specialist oversees the creation and maintenance of the mastercampaign calendar and consolidation and reporting of campaign performance metrics to drive improvements. This individual will act as a liaison between Marketing Communications and their assigned business units. This position can be based out of our North Andover MA or Saint Pauls NC facilities! RESPONSIBILITIES AND DUTIES: Developing, executing, and measuring integrated marketing campaigns that support their assigned business unit's objectives and drive awareness and growth Coordinating development of campaign deliverables with in-house and external teams Assisting with coordination of trade shows/events and memberships related to their assigned business unit Managing and driving the master marketing campaign calendar for all product lines Consolidating and reporting marketing campaign performance metrics and driving improvement for all product lines EDUCATION: Bachelor's degree in Marketing, Communications, Business, or a related field MANAGEMENT: This position has no direct reports QUALIFICATIONS Minimum 5-7 years' experience in Marketing and Marketing Communications Demonstrated experience with marketing campaign planning and best practices Demonstrated success in developing and launching marketing campaigns on time and on budget that deliver results Demonstrated experience executing trade shows and events, advertising, and digital marketing activities Proven experience in measuring and reporting marketing campaign results Superior project management and organizational skills Experience with Microsoft Excel, PowerPoint and Word Experience with marketing automation platforms, like Marketo, preferred Experience with HTML, CSS, and the Adobe Creative Suite a plus Up to 20% travel PHYSICAL REQUIREMENTS: While performing the duties of this job, the employee is frequently required to walk, talk, and/or hear. The employee is occasionally required to stand, sit, and use hands to finger, handle, or feel. WORK ENVIRONMENT: Work in office environment May occasionally be required to perform job duties outside the typical office setting 10005366
Salary Range: NA
Minimum Qualification
5 - 7 years

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